Main Article Content
The article substantiates and illustrates the importance of using financial mechanism for regulating the strategy of innovative development and the content of the criteria for assessing the effectiveness of digital technology to achieve the intended financial results - profit (income) generated by tourist trip; a model for assessing stable financial support for the development strategy of tourism entities and within this framework has been worked out. A model for assessing the financial stability and competitiveness of tour enterprises has been developed
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