BUSINESS IN THE CLOUD : INTERNATIONALISATION OF SMALL ENTERPRISE IN THE AGE OF CLOUD SERVICE
Keywords:Internationalization process, Uppsala Model, Born globals, Cloud computing, Network, Culture
During the past decade, advances in information technology have facilitated the rapid international expansion of small and medium-sized enterprises (SMEs). Cloud computing has enabled a new wave of firms to offer services on the web regardless of geographic distances. The aim of this study is to explore how cloud computing affect the external variables network and culture in the internationalization process of an SME. In order to explore the impact on these external variables, a qualitative case study is carried out on a business-to-business SME offering cloud services within small and open economies. The findings explain why closeness was important and why the cloud service firm was limited to a gradual internationalization process although the technology has the potential to break this pattern or accelerate it. The results from this study are valuable for scholars since the internationalization process of cloud service firms is an underresearched area. It is also useful for cloud service SMEs when making strategic decisions in the internationalization process.