IMPACT OF COVID-19 ON ONLINE SHOPPING IN INDIA: A SPECIAL REFERENCE TO APPAREL SECTOR

Ms. Sheetal Desarda; Prof. Dr. Mahesh Shitole

doi:10.17605/OSF.IO/EQZ26

Authors

Ms. Sheetal Desarda BVDU, IMED, Pune, India
Prof. Dr. Mahesh Shitole BVDU, IMED, Pune, India

DOI:

https://doi.org/10.17605/OSF.IO/EQZ26

Keywords:

Online shopping, Covid-19 pandemic, Apparel sellers, India, E-commerce.

Abstract

‘A mind that is stretched by a new experience can never go back to its old dimensions’- Oliver Wendell Holmes.

The covid-19 pandemic has literally shaken the world. We still are under the effect of it. It has totally changed the way we live, the way we get educated and the way we do business. It has posed many challenges in front of us; however it has also come up with many opportunities. Every sector is greatly impacted by this unprecedented crisis.

This research paper discusses the impact of covid-19 on online shopping of apparels in India. E-commerce was rising at a good pace before pandemic, however, it saw a boom during and after the pandemic. This growth is expected to continue in the future.

The paper illustrates the change in buying habits of consumers, the change in their choices. The paper also discusses challenges and opportunities in front of online apparel sellers in India. It gives the overview of the changing dynamics of E-commerce market in India with special reference to apparel sector. The research is based on analysis of secondary data and also includes opinions and experiences of some online apparel sellers.

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References

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