IS TECHNOLOGY A NEW NORMAL FOR ORGANIZATIONS? A VIEW OF BUSINESSES AFTER COVID-19 PANDEMIC

Abstract

Background: Organizations in all regions and sectors changed the way they do business in just a few months due to the COVID-19 crisis. Firms have moved to a digitalization of their supply chain, internal operations and customer interactions within just two years. Technology has thus been considered a temporary response to this global crisis where social gatherings and personal contact are considered a threat to human life. To meet the new demand of customers, it is highly important for corporates around India to adopt a new norm where businesses can be profitable. The only solution that has been seen successful is “Technology”. The current study is thus focused on answering the question, is technology a new normal for successful organizations? For this purpose, the focus has been given to software companies operating in India.

Methods: The methodology that has been adopted for this research is based on reviewing secondary studies related to the corporate sector in software companies of India. The secondary data has been collected and analyzed focusing on the adoption and acceptance of technology as a new norm for software companies, particularly in India. Both qualitative and quantitative studies have been a part of this study.

Findings: The study revealed that in order to remain competitive in the economic and new business environment after the COVID-19 crisis, software companies in India are moving more towards technology-based practices and strategies. Many studies have mentioned the strategic significance of technology and a critical component for a software business to remain cost-efficient. Some studies have also highlighted the fact that a virtual environment is more suitable for the current and coming era amid COVID-19.