AI SYSTEMS FOR SEAMLESS CUSTOMER EXPERIENCE AND PRODUCT CUSTOMIZATION IN E-COMMERCE
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Abstract
These days, customers are becoming digital savvy; this can emerge as the biggest growth opportunity for the companies. They can now create customer experiences far more influential than ever before. Practitioners are moving to AI for enhanced customer experiences in the age of the fourth industrial revolution. AI provides multiple offerings, including automation, personalization, future prediction, recommendation, etc.
The two words are often used interchangeably when discussing how to create tailored experiences. The goal of personalization and customization is the same: to create a unique, tailored experience for shoppers. But, there is a slight difference
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References
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- https://www.threekit.com/blog/10-key-benefits-of-product-customization-in-ecommerce
- https://medium.com/geekculture/the-future-of-ecommerce-personalization-is-ai-c3c00085e705