ANALYZING THE IMPACT OF EMPLOYMENT STRATEGIES ON SUSTAINABLE PERFORMANCE OF BANKS IN A POST PANDEMIC ERA
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Abstract
The effect of the COVID-19 pandemic still continues to evolve on all types of sectors, industries and functional areas all over the world of work. The human resource management function has reached to a focal point as it is deemed to be a function that would impart sustainable performance and growth of an organization. Banking sector has been considerably impacted due to the Coivd-19 scenario. Its impact still lingers on the work systems and employees of the banking sector. In such a scenario, it is indispensable to analyze and understand the impact of employment strategies on the sustainable performance of banks in a post pandemic era.
The present research is an attempt to examine the employment strategies and sustainable performance of banks with various demographic variables and studying the relationship between the employment strategies and sustainable performance of scheduled commercial banks in Marathwada region. For this a well structured questionnaire was developed and was randomly administered upon 100 employees working in the private and public sector scheduled commercial banks operating in the Marathwada region. The data was analyzed by applying Correlation and Multiple Regressions in IBM SPSS Statistics 20 software.
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