USING MODERN MARKETING RESEARCH TO TROUBLESHOOTING PROBLEMS IN THE CONSUMER GOODS MARKET DUE TO THE COVID-19 PANDEMIC
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Abstract
The uniqueness of the study is that the survey on the topic was conducted in two separate stages - before the outbreak of coronavirus and after. This approach allowed us to understand the consumer in the pre- and post-quarantine realities. In the course of analyzing the results and searching for an answer to the question of how recent events in the world have affected consumer experience, we have formed proposals for improving the situation.
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