APPLICATION OF MODERN MARKETING RESEARCH TECHNOLOGIES IN THE MARKET OF CONSUMER GOODS
##plugins.themes.academic_pro.article.sidebar##
Published
Sep 30, 2022
Download
Statistic
Downloads
Download data is not yet available.
##plugins.themes.academic_pro.article.main##
Abstract
In the market of consumer goods, based on the demand of the current period, and in particular, in the post-pandemic period, proposals for the application of modern marketing research technologies aimed at the behavior of consumers have been formulated.
##plugins.themes.academic_pro.article.details##
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
How to Cite
[1]
Anvar Khabibullayev, “APPLICATION OF MODERN MARKETING RESEARCH TECHNOLOGIES IN THE MARKET OF CONSUMER GOODS”, IEJRD - International Multidisciplinary Journal, vol. 7, no. 4, p. 4, Sep. 2022.
References
- Mudrov A. N. Advertising: deep meanings. - M.: MAGISTR: INFRA-M, 2015. -- 102 p.
- Arkhangelskaya I.B., Mezina L.G., Arkhangelskaya A.S. Integrated marketing communications: textbook. allowance. - M.: RIOR: INFRA-M, 2016. -- 171p.
- Krasyuk I.N. Marketing communications: textbook. - M.: INFRA-M, 2012.—272p.
- Global Consumer Survey 2019 - https://www.pwc.com/cl/es/ publicaciones/ assets/2019/report.pdf
- Global Consumer Survey 2020 - https://www.pwc.com/hu/hu/ kiadvanyok/ assets/pdf/Consumer_insights_survey_2020.pdf
- Borushko, N. V. Marketing communication: course lecture / N. V. Borushko. — Minsk: BGTU, 2017. — 306 p.
- Sevostyanov, I. O. Poiskovaya optimization. Prakticheskoe rukovodsto po prodvizheniyu site v Internete / I. O. Sevostyanov. — SPb.: Peter, 2017. — 270 p.
- Astratova, G. V. Evolutsiya marketingovoy paradigm: novoe videnie / G. V. Astratova, O. A. Rushitskaya // Aktualnye problemy ekonomiki i prava. - 2016. - No. 1. - S. 35−47.
- Demidov, A. New technologies and marketing research [Electronic resource] / A. Demidov. – URL: http://www.r-trends.ru / trends / trends_934. html (data processing: 04.12.2016).
- Dotsenko, Ya. S. Performance-marketing and marketing communications system. Vozmojnosti i ugrozy / Ya. S. Dotsenko // Сб. St. XI Mejdunar. nauch.-prakt. conf. "Contemporary management: problems and perspectives" (April 7-8, St. Petersburg). - 2016. - S. 329−332.
- Internet marketing and digital strategy. Principles of effective use: ucheb. posobie / [O. A. Kojushko i dr.] ; Novosib. Mr. un-t, Company "Intelsib". - Novosibirsk: RITs NGU, 2015. - 327 p.
- Krasnov, A. S. Ispolzovanie online-paneley v marketingovyx issledovaniyax v seti Internet / A. S. Krasnov // Economic problems and management and trade and industry. - 2015. - No. 4. - S. 21-25