A STUDY OF THE HIGHLY PREFERRED SOCIAL NETWORKING APPS AMONG THE USERS OF AURANGABAD CITY

Dr. Kunal Laxman Gaikwad; Dr. S. N. Waghule

doi:10.17605/OSF.IO/3UN6V

Authors

Dr. Kunal Laxman Gaikwad MGM Institute of Management & Research, Anandrao Dhonde Alias Babaji Aurangabad Mahavidyalaya, Kada
Dr. S. N. Waghule MGM Institute of Management & Research, Anandrao Dhonde Alias Babaji Aurangabad Mahavidyalaya, Kada

DOI:

https://doi.org/10.17605/OSF.IO/3UN6V

Keywords:

Social media, Preference, Networking and Relation

Abstract

According to dataportal.com in October 2021, the global population was 7.89 billion and out of this 5.29 billion people use a mobile phone; 4.88 billion people use the internet and 4.55 billion people are active social media users. Today thirty plus social media platforms are doing well globally.

This research is a sincere attempt to study the highly preferred social networking app among the users of Aurangabad city. To conduct this research, primary and secondary data collection methods would be used, with the help of the questionnaire primary data will be collected and secondary data from publishing material like newspapers, websites, magazines, brochures, annual reports, etc. The research type would be descriptive, the area of research would be Aurangabad city, sample size 225 and simple random sampling method would be used, after the collection of the primary and secondary data, analysis of the data and interpretation would be taking place.